Helpful Hints for Organizing Successful Seasonal Ad Campaigns

The following are some questions to ponder as you begin to create your holiday marketing strategy. Complete a SWOT analysis to establish a baseline for your marketing strategy and identify potential areas of growth. Having a benchmark to work from will simplify the process of setting objectives and evaluating progress. Make sure your marketing effort …

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Canva Tips for Booksellers

It may seem like a never-ending cycle to keep up with the constant need for fresh, interesting information on social media. With research suggesting that visitors respond better to visual information, it can be a time-consuming process to come up with visually appealing designs to assist convert your followers. Making something that takes a long …

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Top 9 Tips Using Twitter

Spend some time engaging with other users on the site; the more you communicate with others online in the form of impressions, favorites, retweets, clicks, and other types of interactions, the larger your following will become.  Be sure to participate in conversation with writers, publishers, and editors of literary publications, in addition to having frequent …

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